87% of Customers Won't Even Consider You Without 4+ Stars
Google reviews aren't just nice-to-have. They're 20% of your local search ranking, the first thing 91% of homeowners check, and can increase your revenue by 5-10% per star. Here's the data that proves it.
Watch: How Our Review Widget Works
See how we help Metro Detroit contractors collect 5-star Google reviews on autopilot
Google Reviews = Local Search Rankings
Of Local Ranking Factors
Review signals (quantity, rating, velocity) account for 20% of Google's local pack ranking factors – up from 16% in 2023. Reviews are the #2 factor for local SEO.
Posted on Google
Nearly 73% of all online reviews in the U.S. are posted on Google. Dominating Google reviews means you're visible where customers are searching.
What Google Says:
"More reviews and positive ratings can help your business's local ranking. High review counts and scores increase a business's prominence."
— Google Business Profile Help Documentation
Reviews Build Trust & Win Jobs
Check Reviews Before Hiring
About 91% of homeowners read online reviews before hiring a home service contractor.
Won't Consider Under 4 Stars
87% of clients won't even consider a home service provider with less than a 4-star rating.
Volume Matters Too
68% say a 5-star business is trustworthy only when it has high review volume to back it up.
Review Count Critical
60% of people say the number of reviews is critical in deciding whether to use a business.
Trust = Personal Referral
49% of consumers trust online reviews as much as personal recommendations from friends and family.
Industry Priority
Consumers rank service businesses among the top 3 industries where reviews matter most.
The Trust Threshold:
Below 4.0 stars? Most homeowners won't even click on your listing. Above 4.5 stars with volume? Your phone rings first. It's that simple.
More Reviews = More Calls
Check Google Reviews First
Over 56% of homeowners say Google reviews are the first place they check when searching for a contractor – even before visiting your website. Google is your new front door.
Consider Reviews Essential
82% of homeowners consider Google reviews essential when selecting a contractor. If your reviews aren't up to par, you're not even in the running.
The Review Rating Breakdown:
Below 3.5 Stars
Most homeowners won't even click. You're virtually invisible.
3.5-4.0 Stars
You're considered, but hesitantly. Customers are skeptical and shopping around.
4.5+ Stars with Volume
You're the obvious choice. Your phone rings first. Jobs come easier.
Reviews Directly Drive Revenue
Revenue Increase Per Star
Each additional star in your average rating can lead to a 5-10% increase in revenue for home service businesses. Going from 4.0 to 4.5 stars could mean tens of thousands more in annual income.
More Revenue from Engagement
Companies that respond to at least 25% of their reviews earn 35% more revenue on average than businesses who ignore reviews. Engagement pays.
The Math:
📊 Current revenue: $500K/year at 3.8 stars
⭐ Improve to 4.5 stars (0.7 star increase)
💰 Expected revenue lift: 3.5-7% = $17,500 - $35,000/year
That's real money just from improving your review profile.
Google Calls Convert
About 40% of consumers who call from Google search results end up booking the service. Strong reviews = warm leads.
Lost Customers Per Bad Review
Just one negative review can drive away up to 30 potential customers if left unaddressed – representing thousands in lost sales.
You Know Reviews Matter. So Why Aren't You Getting More?
It's not because your customers aren't happy. It's because asking feels awkward and you're too busy to follow up.
Asking Feels Pushy
You don't want to bug happy customers, so you don't ask at all.
No Time to Follow Up
You're busy running jobs. Manual review requests fall through the cracks.
Customers Forget
Even happy customers forget to leave reviews. Life gets busy.
The result?
You're stuck at 3.8 stars with 12 reviews while your competitor at 4.6 stars with 87 reviews gets all the calls. Meanwhile, you do better work.
Rivet's Google Review Widget Does It For You
Automated review collection that feels personal, not pushy. Set it once, collect reviews forever.
Automatic Text After Job
Happy customers get a branded text asking how you did. It's automatic, timed perfectly, and never forgotten.
5-Stars? Sent to Google
If they give 5 stars, they're sent straight to Google with a custom review template. One tap and they're done.
Under 5? Private Feedback
If they're unhappy, feedback stays private. You fix the issue before it becomes a public review.
What Metro Detroit Contractors Are Seeing
"We went from 8 Google reviews to 47 in 3 months. We're now the top-rated HVAC company in our area and calls are up 40%."
— Troy HVAC Contractor
"It's completely hands-off. Happy customers leave reviews automatically. We finally cracked 4.7 stars and we're showing up first in local search."
— Royal Oak Plumber
Book a Free Demo - See Exactly How It Works
We'll show you the entire review widget, how customers see it, and how you track results. 20-30 minutes, no obligation.
See the customer experience live
Walk through your branded review page
See pricing and timeline to launch
No hard sell. Just a walkthrough of how we help Metro Detroit contractors collect more Google reviews without lifting a finger.
Stop Losing Jobs to Better Reviews
Every day without a strong review profile is revenue walking out the door. Let's fix that.
20-30 minute call. No pressure. See exactly how it works for your business.