Hire your first AI employee.
We find the one constraint costing you the most money, build an AI agent trained on how your business actually runs, and teach your team to run it. It answers the phone, books the job, chases the estimate, whatever the bottleneck is. Your people stay on customers and craft.
20+ years in enterprise technology consulting. Detroit built.
booked by his AI agent in one storm weekend. Every call answered.
Kyle was paying for every lead. He just couldn't book them.
Kyle runs Longtree, a tree service in Metro Detroit. When a storm hits, the phone doesn't stop. He was already paying for every one of those calls. The problem wasn't leads. The problem was nobody could book the appointment while the customer was on the phone. Calls rolled to voicemail. Five days later, his admin Jane was still digging out, calling back people who wanted service five days ago and were angry about it.
So we didn't buy him a tool. We pointed AI at that one constraint. We built Sam, a booking agent trained on how Longtree works: how to answer the phone, qualify the job, book the appointment, and handle the objections a real customer throws at you.
Now every call gets answered. The first storm, Sam booked about $60K in a weekend. That number has since climbed to $80K. And for the first time, Jane wasn't on the phone with angry customers on Wednesday. Kyle's problem today is a different one: he's so backlogged he's hiring two more people.
What we built
- The constraint
- Paid leads hitting voicemail during storms
- The hire
- Sam, an AI booking agent
- Trained on
- Longtree's context, how to answer, how to qualify, how to book, how to handle objections
- The result
- $80K booked in one weekend, every call answered, two new hires to keep up
Different bottleneck, same approach.
Kyle couldn't answer the calls. John couldn't get found. The same approach unlocked both.
Nobody could find him. Now he ranks #1 and his pipeline went from $12K to $450K.
John Wood, Strike Force Striping
20+ years in enterprise technology consulting. Built for $5M to $25M operators.
Five things I do. Nothing else.
You don't need an AI department. You need someone who's done this in a Fortune 500 shop, sits at your leadership table twice a month, and builds with your people instead of around them.
Strategy
One page your leadership team ratifies: where we are, where we're going, how we decide, what we won't touch, the roadmap, and how we'll know it's working.
Creator cohorts
Hands-on sessions, department by department. Each one ends with a real tool in use, built by your people. Creators with AI, not consumers of it.
Implementation
Something real ships into the operation. An agent, a workflow, a dashboard. Built with your team, documented, and owned by the company, so it keeps running when I'm not in the room.
Adoption
The message and the leadership behind it: this is here so people spend their time on customers and craft, not so there are fewer of them.
The foundation
One data layer. One place your pricing logic and your voice live. One pattern everything gets built on. So tool #6 doesn't undo tool #1.
Why most AI projects die
Three mistakes turn AI from a profit lever into an expensive distraction.
They buy a tool without diagnosing the problem
The shiny software shows up before anyone has named the constraint it is supposed to fix. So it fixes nothing.
They automate the wrong thing first
Effort goes into the workflow that is easy to automate, not the one that is actually costing time and money.
Nobody on the team knows how to use it
The system gets built, the consultant leaves, and six months later the team is back to doing the work by hand.
What it looks like when AI fits
Real workflows. Real results. Two minutes each.
From $660K untracked marketing spend to clarity by channel
Every dollar now traced to the channel that earned it.
From 60-min quotes to 2-min quotes
A 30x faster path from request to sent estimate.
How it works
Four steps from problem to a system your team actually uses.
Diagnose
Find the one constraint costing you the most.
Design
Write the job description before you buy a single tool.
Build
Hire the agent. Prove ROI on one workflow in 30 days.
Train
Teach your team to run it so it sticks.
Enterprise-grade thinking, built for the business you actually run.
20 years of Fortune 500 technology consulting (Accenture, Slalom). 4 kids, outdoor enthusiast, Detroit native. Now helping $5M–$25M business owners figure out where AI actually fits, and building it with them.