Stop Running Your Business on Gut Feel
Most contractors have the data. It's sitting in their CRM, their ad accounts, their call tracking, their invoicing software. The problem isn't the data — it's that nobody's looking at it.
The Problem
Your marketing company sends you a report every month. It says impressions went up. But you still can't answer the questions that matter:
- Which marketing channel actually brought in the $40K roof job last month?
- Why did leads drop 30% in March?
- Are you spending $3,000/month on ads that generate $0 in closed work?
What We Build
We connect the systems you already pay for and turn the numbers into answers you can act on.
Revenue clarity
See exactly which channels drive revenue, not just leads.
Marketing intelligence
Track what your competitors are doing, where they're showing up, and what they're spending.
Operational dashboards
Weekly reports that build themselves, showing the numbers your team actually needs to make decisions.
$19K
Total Ad Spend
This period
$636K
Revenue Attributed
53 closed deals
33.8x
Blended ROAS
Strong
$82
Avg Cost Per Lead
229 total leads
Google Business Profile
66.0x ROASSpend
$2K
Revenue
$132K
Conv Rate
29%
Paid Search
16.8x ROASSpend
$5K
Revenue
$84K
Conv Rate
23%
Channel Performance
ROAS by marketing channel with conversion metrics
| Channel | Spend | Leads | Closed | Revenue | ROAS | CPL |
|---|---|---|---|---|---|---|
| Google Business Profile | $2K | 38 | 11 (29%) | $132K | 66.0x | $53 |
| Home Show | $600 | 8 | 3 (38%) | $36K | 60.0x | $75 |
| Referrals | $220 | 3 | 1 (33%) | $12K | 54.5x | $73 |
| Paid Search | $1K | 18 | 4 (22%) | $48K | 48.0x | $56 |
Channel Performance
One place to see spend, leads, closed jobs, and revenue by channel — updated automatically.