I Spent 20 Years Helping Fortune 500 Companies Stop Leaving Money on the Table. Now I Do It for Contractors.
My name is Matt. And for most of my career, I sat in boardrooms with some of the biggest companies in the world — helping them connect their data, fix their broken processes, and figure out exactly where revenue was slipping through the cracks.
The Guys Actually Building Things Were Getting Left Behind
We're talking million-dollar CRM overhauls. Enterprise automation rollouts. Revenue dashboards that told leadership, in plain language, what was working and what wasn't. It was good work. But somewhere along the way, I started noticing something that bothered me.
The HVAC owner running 12 trucks. The plumber who started with nothing and now has a real business. The roofer who's busy as hell but can never figure out why profit doesn't match the work going out the door.
These guys were sitting on the same problems I'd spent two decades solving — missed leads, no follow-up system, no idea which marketing was actually working — but nobody was bringing them the same tools.
The big agencies were too expensive or too generic. The "contractor marketing" world was full of people selling websites and Google Ads with zero understanding of how a service business actually runs.
So I started Rivet.
This Isn't a Side Hustle. It's a Second Career on Purpose.
I didn't stumble into the home services industry. I chose it. Because I knew exactly what a contractor doing $2M–$5M a year was missing — and I knew I could build it for them.
The same revenue intelligence systems I built for enterprise clients? I've adapted them for ServiceTitan and Jobber. The automation workflows that used to require a six-figure IT budget? I've rebuilt them for a fraction of the cost, specifically for the way a service business operates.
You're not getting a junior account manager who learned marketing last year. You're getting someone who spent 20 years in the trenches of operational and revenue consulting — applied directly to your business.
I Know You've Been Burned Before
You paid an agency. They ran some ads, sent a monthly report full of impressions and clicks, and never once talked about booked jobs or revenue. You're skeptical. That's smart.
That's exactly why I built Rivet around a diagnostic-first approach. Before I recommend anything, I dig into your numbers. Where are leads dropping off? What's your close rate by lead source? How many calls went unanswered last month and what did that cost you?
Then we fix the actual problem — not the one that's easiest to sell you.
And I back it with a 3x ROI guarantee, because if I can't show you the return, I haven't done my job.
There's a Ceiling to Gut Instinct and Hustle
If you've been running your business on gut instinct and hustle, you've gotten further than most. But there's a ceiling to that.
The contractors who break through it aren't working harder — they're finally getting visibility into what's working, automating the follow-up that used to fall through the cracks, and making decisions based on real data instead of best guesses.
That's what Rivet is here to help you do.
If that sounds like a conversation worth having, let's talk.
Why We Exist
Rivet was designed to remove the invisible bottlenecks that silently choke home-service businesses.
Our mission is simple: Automate the admin work so you can focus on the work that pays.
Capture Every Lead
24/7 SMS + voice agents so you never miss a call
Follow Up Automatically
So more quotes convert without you chasing them
Get Paid Faster
Automated invoicing that goes out on time, every time
Attract Better Employees
Automated recruiting funnels that work while you sleep
Reduce Stress
Eliminate the tasks that drain your time and energy
Built For Us First
We use these same systems to grow our own business
Local Roots. Real Experience. Practical Automation.
We're not software people trying to sell you something you don't need. We're operators, parents, and Metro Detroit locals who understand what it takes to run a small business in the real world.
Local to Metro Detroit
We're not a national tech company. We're your neighbors in the 313, 248, and 586.
Operator-Built
Every system we build comes from real experience running a home service business.
Done-For-You
No software to learn. We build it, launch it, and manage it. You just see results.
Results-Focused
We measure success in jobs booked, invoices paid, and time saved—not features shipped.
Ready to Remove Your Biggest Constraint?
If you're tired of losing money to missed calls, dead quotes, slow invoicing, or hiring chaos, you're in the right place. Rivet exists to make your business run smoother, grow faster, and feel lighter.
Let's unlock the next chapter of your business.
Book Your Free Strategy Call