3 Things to Do Before You Spend Another Dollar on Ads
Built from 200+ conversations with Michigan home service pros. Fix these three foundations first — or your ad spend is pouring through the cracks.
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What's Inside
The 3 Foundations Every Contractor Needs Before Running Ads
Fix Your Google Business Profile
When someone Googles "plumber near me" at 10pm, your Google Business Profile is your digital storefront. Contractors need ~28 reviews to appear in local search. Fewer than that, you're invisible no matter how good your work is. The guide includes a 6-point GBP checklist and a 90-day review plan you can start today.
Make Your Website Convert — Not Just Exist
A website that lists your services is a brochure, not a lead machine. 78% of customers hire the first company that responds. The guide covers the exact above-the-fold elements your landing page needs, plus a conversion checklist to turn visitors into calls.
Stop Losing Leads to Missed Calls
57% of contractors miss calls regularly. Miss 3 calls a week at $500 average job value and that's $72,000/year walking out the door. The guide breaks down 3 solutions at 3 price points — from a $15/mo auto-text to a full AI voice agent — plus a side-by-side comparison table.
Running Ads Without These Foundations?
It's like pouring water into a bucket with holes. Every dollar you spend on ads sends potential customers to your Google profile, your website, and your phone line. If any of those three are broken, you're paying to send leads to your competitor.
Now Find Out Exactly Where Your Business Leaks
Every business leaks differently. Some miss calls. Some lose estimates. Some are stuck because the owner is the bottleneck. Take the free 2-minute diagnostic quiz and get your type — plus a personalized breakdown of what to fix first.
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